Demask, a pioneer in the field of exclusive fetish wear and high-quality latex clothing, first opened its doors in the summer of 1990 on the Zeedijk in Amsterdam's Red Light District. Under the leadership of Steve English, the exclusive designs were manufactured in the tiny workshop in the basement and sold on the shop's first floor. Demask quickly developed into a unique supplier of high-quality fetish wear, especially latex. The products proved themselves through their innovation and quality and soon became popular in the fetish scene, satisfying the demand for stylish items. Shortly thereafter, stores opened in Munich and Dortmund, and it wasn't long before the humble workshop couldn't keep up with the increasing demand for latex products. They moved to a larger location down the road, and the Demask team grew in numbers. Alongside the pioneering stores, Demask also took the lead in the world of international fetish events, and in collaboration with Skin Two, hosted the first of many Europerve Parties at the Artis Zoo in Amsterdam in 1991. The backdrop of pink flamingoes was unforgettable. Demask also hosted more regular and sleazy Kinky Club parties in the basement of an old warehouse in the Amsterdam docklands, which became legendary.
