We keep getting asked where the idea for FETCH and the name came from. Not wanting to keep you all guessing, we thought it was time to tell you our story. At the end of a particularly long day, it was decided that a trip to the pub was necessary. We know you've all had those types of days before. We got to talking and drinking, and then drinking some more... that's where it all began. We knew we wanted to make fetish fashion and fun more of a lifestyle shopping experience, putting the community we wanted to serve at the heart of the concept we wanted to create. The idea was formed, and drunken determination kicked in... but what to call this brand new gay lifestyle shopping experience? Have you ever tried saying fetish fashion fun over and over after far too many doubles and copious amounts of shots? FETCH was born, along with the realization we needed to flip it around to fashion fetish fun to avoid the tongue twisting. That's where it all started. We hope you'll all enjoy the journey with us as much as we have.
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