Lovers was founded in 1981 by mother and daughter Phyllis Heppenstall and Kris Butt. The first three Lovers stores opened just outside Seattle within 14 months of each other. The company grew steadily over the next two decades, establishing itself as the leading lingerie and sexual wellness retail chain. At that time, Lovers stores mainly attracted women and heterosexual couples. Between 2000 and 2004, Lovers acquired two successful chains in the LA area - Con Rev and A Touch of Romance. In 2012, Lovers added Christals stores in Texas and Tennessee to its roster. Today, we are proudly Lovers, an omnichannel business that operates 42 stores in five states and provides a robust digital brand and shopping experience at loversstores.com. Lovers caters to every individual seeking to reach their greatest pleasure potential. Our brand will continue to evolve and grow as we help shape conversations about sex positivity, fun, self-love, and empowerment.
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